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Our Story

You might have heard of us before - we first started coloring the world with our fun and vibrant cosmetic line that has received amazing feedback, with over 190k reviews to date - and now we are continuing that tradition with our newest line, Color The World Kids!  But just in case you haven’t heard about us, here is what we are about… 


Here at Color The World® we love everything colorful and giving back is our business!


We’re aiming to "color the world" by merging our love for business and our passion for giving back. We are raising the bar and pioneering a way to improve people's lives through the expression of color and by raising awareness for and supporting different causes around the world. Our dream is to set a new example for how the corporate culture gives back. How do we accomplish this? With every purchase at Color the World, we donate 10% of our distributed profits, split between a number of charitable causes, thus coloring the world!


Who are we? We are Stephen and Wayne, two internet start-up brothers who decided to team up with two amazing women, Steph and Kendall, who share our passions for color and cause. We are a family run business and have all worked hard to bring you the best natural, vegan/cruelty free, hand poured artisan lipsticks that connect to causes we support. And now we are excited to share with you our newest addition to the Color the World family, COLOR THE WORLD KIDS with the launch of our first product being handcrafted whimsical sidewalk chalks inspired by our amazing children. With Color The World Kids we will be continuing our tradition of giving back, as each product will highlight and raise awareness for a different charity around the world.  Plus, as noted above, we give 10% of our distributed profits, split between a number of charitable causes.


We want to keep it simple here - by sharing things that make us smile - like giving to charities. Laugh, love, live, and color people's lives.


Help us give the gift of color and join the .W movement.


Onward and forward,


Stephen, Wayne, Steph and Kendall